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HULU VR

ALEKSANDR TENYOTKIN

Product Design Lead & Product Manager

BASTIAN HOPPE

3D Technical Art Director

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PLATFORMS

HULU IS DEVICE-AGNOSTIC

HULU VR HAD TO BE DESIGNED AND ENGINEERINGED TO PERFORM SMOOTHLY ON ALL MAINSTREAM VR PLATFORMS, STARTING WITH SAMSUNG GEAR VR

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RESEARCH

ONGOING RESEARCH OF CHALLENGES SPECIFIC TO VR DEVELOPMENT, FOCUSING ON VIEWER COMFORT AND LONG-FORM CONTENT CONSUMPTION

WE STUDIED VR TOLERANCES, BIOMECHANICS, ERGONOMICS, FEAR PSYCHOLOGY, AND INTERACTION, AND APPLIED OUR INSIGHTS TO IMPROVE COMFORT ACROSS SPACES AND NAVIGATION

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TOM TATE, SR. MANAGER, PRODUCT
TESTING EARLY BUILD

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TOP-LEVEL FINDINGS

INTERACTIVE ELEMENTS SHOULD BE WITHIN EROGNOMIC REACH FOR
HEAD-TRACKING

STILL OR STERIL ENVIRONMENTS ARE UNCOMFORTABLE — MOVEMENT, NOISE

PEOPLE TEND TO WATCH LONG-FORM CONTENT IN A MORE LEANED BACK POSITION — REPOSITION SCREEN

PEOPLE LOOK AROUND AND BEHIND TO ENSURE IT’S "SAFE," AND TO MAP THE ENTIRE SPACE

SOME CONTENT AND SPACES PROMOTE PEOPLE TO STAND OR JUMP

TRAVERSING TOO MANY UNFAMILIAR SPACES CAN BE DISORIENTING AND OVERWHELMING

PEOPLE EXPECT OTHER PEOPLE OR NPC'S, ESPECIALLY IN LARGE SPACES

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ONGOING TESTING & EVANGELIZING

SHARED PROTOTYPES AND PROGRESS WITH OVER A 150 HULUGANS PRIOR TO LAUNCH

CONTENT

WATCH ORIGINAL 360 VIDEOS, AS WELL AS THE ENTIRE HULU LIBRARY IN VIRTUAL REALITY

CHOOSE FROM OVER 4000 TV SHOWS & 7000 MOVIES

NAVIGATION

ENJOY WATCHING MORE, AND SEARCHING LESS

WE FOCUSED OUR EFFORTS ON REDUCING THE TIME IT TAKES TO SEARCH AND BROWSE OUR CATALOG, LETTING VIEWERS SPEND MORE TIME ENJOYING THE CONTENT

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ASPECTS OF THE INTERFACE AND NAVIGATION ARE INTEGRATED INTO THE ENVIRONMENT TO INCREASE IMMERSION, REDUCE STRAIN ON CONTENT NAVIGATION THROUGH FRAGMENTATION, AND TO GATE SUBSCRIBER CONTENT

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CONTENT NAV CONCEPT

WE SAVED A LOT OF TIME IN DEVELOPMENT BY ADOPTING HULU’S EXISTING LIVING ROOM INTERFACE, CHOOSING TO OPTIMIZE AND TRANSLATE IT INTO VIRTUAL REALITY

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CONDUCTED A COMPLETE CONTENT ARCHITECTURE AUDIT ON THE LIVING ROOM PLATFORM

INCLUDING SEARCH, SUB-PAGES, VIDEO PLAYER, VIDEO OPTIONS, SETTINGS, INTERACTIVE ADS, ERRORS, REGISTRATION AND LOADING SCREENS

OPTIMIZATIONS CAME BY WAY OF HIDING COMPONENTS, COLLAPSING DUPLICATE CONTENT TREES, COLLAPSING INFINITE-SCROLL PAGES, AND REPOSITIONING PRIMARY INTERACTIVE ELEMENTS FOR ERGONOMIC REACH

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TV SHOW CONTENT CATALOG

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VIDEO PLAYER

CORE SPACES

COMFORTABLE VIRTUAL THEATERS—CALLED SPACES—PROVIDE THE BEST VIEWING ENVIRONMENT FOR THE VAST VARIETY OF HULU’S CONTENT AND AUDIENCES.

ENJOY YOUR FAVORITE SHOW OR MOVIE FROM THE COMFORT OF YOUR OWN SPACIOUS APARTMENT, A CHOICE OF CINEMA THEATERS, A PRIVATE ISLAND, OR THE VOID

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APARTMENT

THE APARTMENT IS YOUR HOME, DESIGNED PRIMARILY FOR TV SHOW CONSUMPTION AND OTHER SHORT-FORM CONTENT

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ISLAND

A PLAYFUL FAMILY EXPERIENCE, DESIGNED PRIMARILY WITH YOUTH IN MIND.  WATCH A LIGHT-HEARTED SHOW OR ANIMATED FILM

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CINEMA

ENJOY MOVIES ON A BIG SCREEN.  THE CURVED SCREEN AND LARGE SPACE OFFER AN INTIMATE BUT DRAMATIC VIEWING EXPERIENCE

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VOID

WATCH YOUR MOVIES IN BED.  THE VOID SPACE ALLOWS YOU TO REPOSITION AND RESIZE THE SCREEN

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AMBIANCES

SPACES ARE INTERACTIVE AND DYNAMIC—OFFERING A NUMBER OF AMBIANCE SETTINGS SUCH AS DAYTIME AND NIGHTTIME

SMALL DETAILS SUCH AS ANIMATING THE PLANTS, DIMMING THE LIGHTS, OR INTERACTING WITH A DOZEN OR SO EASTER EGGS, GIVES CHARACTER TO THE ENVIRONMENTS AND CREATES A MORE ENGAGING EXPERIENCE

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LOCATION RESEARCH

SPACES HAD TO BE EXCITING,

BUT ALSO BELIEVABLE AND COMFORTABLE!

VR ALLOWED US TO DESIGN ANY KIND OF SPACE IMAGINABLE—FROM SCI-FI SPACE STATIONS OVERLOOKING EARTH TO MAGICAL CASTLES IN THE DARK FORESTS OF TRANSYLVANIA.  WHILE THESE OPTIONS WERE EXCITING, WE DECIDED TO FOCUS ON CREATING SPACES THAT WOULD IMMEDIATELY RESONATE WITH OUR AUDIENCE, AND WOULD BE COMFORTABLE ENOUGH TO WATCH AN ENTIRE MOVIE!

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BRANDED SPACES

METICULIOUSLY RECREATED SETS FROM ICONIC SHOWS LIKE SEINFELD

SHOWS WITH BRANDED SPACES AUTO-SELECTS CORRESPONDING SETS

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WE REFERENCED MULTIPLE FLOOR PLANS, STILLS AND CLIPS FROM THE SERIES TO CAPTURE LAYOUT, TEXTURES AND DETAILS, AND ENSURE FANS OF THE SHOW INSTANTLY RECOGNIZE THIS BELOVED SET.

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"WE ARE SPENDING A LOT OF TIME IN INCUBATION.  TRYING THINGS, SEEING WHAT WORKS, WHAT DOESN'T WORK... REALLY SPENDING ATTENTION TO THE DIVIDING LINE BETWEEN AN EXPERIENCE THAT FEEL GOOD FOR THE FIRST FIVE MINUTES, AND WHAT YOU ARE ACTUALLY GOING TO DO HABITUALLY."

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CO-WATCHING

BRING YOUR FRIENDS AND FAMILY TOGETHER TO WATCH THE LATEST EPISODE OF YOUR FAVORITE SHOW

WE USED OCULUS AVATAR SDK TO BRING YOUR PERSISTENT IDENTITY INTO HULU VR SPACES. TRY IT ON OCULUS RIFT AND GEAR VR

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CUSTOMER SIGN-IN

HULU VR OFFERS EASY ACCESS TO 360 CONTENT WITHOUT A SUBSCRIPTION OR AN ACCOUNT.

HULU SUBSCRIBERS CAN SIGN IN VIA THE MOBILE HULU APP
OR ONLINE ACTIVATION TO UNLOCK THE ENTIRE LIBRARY

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ONGOING REVIEW CYCLE WITH OUR TECHNOLOGY PARTNERS

WE WORKED CLOSELY WITH FACEBOOK OCULUS, SAMSUNG GEAR VR, PLAYSTATION VR, AND GOOGLE DAYDREAM DESIGN AND ENGINEERING TEAMS TO ENSURE WE’RE MAKING APPROPRIATE LONG-TERM DESIGN AND TECHNOLOGY DECISIONS, AS WELL AS SHARE OUR RESEARCH AND EXPLORATIONS.

HULU VIRTUAL REALITY TEAM

THIS PRODUCT WOULD NOT BE THE SAME WITHOUT THE INCREDIBLE EXPERIENCE, PROFESSIONALISM, AND CREATIVITY OF THE TEAM THAT WORKED ON IT.  EVERYONE ON THE TEAM WORKED ON VR AS THEIR SECOND, THIRD, OR EVEN FOURTH PROJECT — DRIVEN BY THE PASSION TO INNOVATE, AND TO EVOLVE THE ART OF STORYTELLING IN TELEVISION.

WE ARE ALSO INCREDIBLY FORTUNATE TO HAVE AN ENTIRE TECHNOLOGY TEAM FOUNDED BY A GROUP OF VIDEO GAME DEVELOPMENT AND HARDWARE SPECIALISTS THAT HAVE CREATED THE STAR WARS: ROGUE SQUADRON FRANCHISE, THE 16-BIT CLASSIC TURRICAN GAMES, AND COLLABORATED WITH NINTENDO AND SONY ON THE GAMECUBE, WII, AND PS3 PLATFORM DESIGNS.  THESE VIDEO GAME VETERANS UNDERSTOOD THE NUANCES OF THE TECHNOLOGICAL, CREATIVE, AND MARKET CHALLENGES, NAD HELPED GUIDE AND ONBOARD THE REST OF THE TEAM.

I WOULD LIKE TO THANK EVERYONE INVOLVED ACROSS HULU AND ALL OF THE TALENTED PEOPLE AND PARTNERS IN THE VR COMMUNITY!

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PRODUCT

ENGINEERING

JULIAN EGGEBRECHT

MEGHA JAIN

CHRIS ADAMS

THOMAS ENGEL

VP, EMERGING TECHNOLOGY

PRODUCT MANAGER

SR. BUILD ENGINEER

PRINCIPAL ARCHITECT

ALEKSANDR TENYOTKIN

BASTIAN HOPPE

MICHAEL SILK

KEVIN REILLY

PRODUCT DESIGN LEAD
PRODUCT MANAGER

3D TECHNICAL
ART DIRECTOR

SR. SOFTWARE ENGINEER

SR. SOFTWARE ENGINEER

BUSINESS

PROGRAM

BRITTNEY BLACK

SPENCER LOUIE

ALBERT MANGAY

TSUYOSHI “TSU” FUKUDA

PARTNERSHIPS
EMERGING TECHNOLOGY

PARTNERSHIPS
AUDIENCE DEVELOPMENT

TECHNICAL
PROGRAM MANAGER

SR. TECHNICAL
PROGRAM MANAGER

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WATCH LISTENTOJULIAN REVIEW BETA LAUNCH OF HULU ON GEAR VR

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